The catalog handbook :
Hollan James Francis
The catalog handbook : how to produce a successful mail order catalog / James Francis Hollan III. - New York : Hippocrene Books, c1991. - 143 p. : ill. ; 24 cm.
Includes index.
0870520717 (pbk.) :
Commercial catalogs
Mailorder business
Advertising Directmail
Direct marketing
HF5861
The catalog handbook : how to produce a successful mail order catalog / James Francis Hollan III. - New York : Hippocrene Books, c1991. - 143 p. : ill. ; 24 cm.
Includes index.
0870520717 (pbk.) :
Commercial catalogs
Mailorder business
Advertising Directmail
Direct marketing
HF5861