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Rodgers F G

The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook. - 1st ed. - New York : Harper & Row, 1986. - xiv, 235 p. ; 25 cm.

Includes index.

ISBN: 0060155221

Subjects--Corporate Names:
International Business Machines Corporation

Subjects--Topical Terms:
Computers--Marketing--Case studies
Electronic office machines--Marketing--Case studies
Marketing--Case studies

LC Class. No.: HD9696.C64