Total global strategy II :
Yip George S
Total global strategy II : updated for the internet and service era / Total global strategy 2 Total global strategy two George S. Yip. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xix, 299 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0130179175
International business enterprises--Management
Strategic planning
Electronic commerce
Service industries
HD62.4
658/.049
Total global strategy II : updated for the internet and service era / Total global strategy 2 Total global strategy two George S. Yip. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xix, 299 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0130179175
International business enterprises--Management
Strategic planning
Electronic commerce
Service industries
HD62.4
658/.049