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Yip George S

Total global strategy II : updated for the internet and service era / Total global strategy 2 Total global strategy two George S. Yip. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xix, 299 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0130179175

Subjects--Topical Terms:
International business enterprises--Management
Strategic planning
Electronic commerce
Service industries

LC Class. No.: HD62.4

Dewey Class. No.: 658/.049