The new marketing manifesto :
Grant, John.
The new marketing manifesto : the 12 rules for building successful brands in the 21st century / John Grant. - London : Texere, 2000. - xviii, 254 p. : ill. ; 20 cm. - Business essentials .
Originally published: London : Orion Business, 1999.
Includes bibliographical references and index.
1587990245
Marketing
HF5415
658.8
The new marketing manifesto : the 12 rules for building successful brands in the 21st century / John Grant. - London : Texere, 2000. - xviii, 254 p. : ill. ; 20 cm. - Business essentials .
Originally published: London : Orion Business, 1999.
Includes bibliographical references and index.
1587990245
Marketing
HF5415
658.8