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Consumer behavior /

Blackwell, Roger D.

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - Mason, Ohio : Thomson Business and Economics, 2006. - 790 p. ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 0324271972

Subjects--Topical Terms:
Consumer behavior
Marketing research

LC Class. No.: HF5415.32

Dewey Class. No.: 658.8/342