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Locke Christopher

Gonzo marketing : winning through worst practices / Christopher Locke. - Oxford : Capstone, 2001. - x, 241 p. ; 25 cm.

Includes bibliographical references and index.

ISBN: 1841121665

Subjects--Topical Terms:
Electronic commerce--Social aspects
Customer relations--Technological innovations
Internet marketing
Corporate Culture
Information superhighway--Economic aspects
Market segmentation

LC Class. No.: HF5548.32