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The fundamentals of hospitality marketing /

Mawson Steve

The fundamentals of hospitality marketing / Steve Mawson. - London ; New York : Continuum, 2000. - viii, 116 p. : ill. ; 22 cm.

Includes bibliographical references (p. 114) and index.

ISBN: 0826448321

Subjects--Topical Terms:
Hospitality industry--Marketing

LC Class. No.: TX911.3.M3

Dewey Class. No.: 647.940688