Store wars :
Corstjens, Judy.
Store wars : the battle for mindspace and shelfspace / Judith Corstjens and Marcel Corstjens. - Chichester [England] ; New York : J. Wiley, 1995. - 303 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471950815
Marketing
Consumer goods--Marketing
HF5415.122
658.8
Store wars : the battle for mindspace and shelfspace / Judith Corstjens and Marcel Corstjens. - Chichester [England] ; New York : J. Wiley, 1995. - 303 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471950815
Marketing
Consumer goods--Marketing
HF5415.122
658.8