Marketing research in a marketing environment /
Dillon William R
Marketing research in a marketing environment / William R. Dillion, Thomas J. Madden, Neil H. Firtle. - 3rd ed. - Burr Ridge, Ill. : Irwin, c1994. - xxii, 760 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0256105170 0256108293
Marketing research
HF5415.2
658.8/3
Marketing research in a marketing environment / William R. Dillion, Thomas J. Madden, Neil H. Firtle. - 3rd ed. - Burr Ridge, Ill. : Irwin, c1994. - xxii, 760 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0256105170 0256108293
Marketing research
HF5415.2
658.8/3