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Principles of marketing /

Kotler, Philip, 1931-

Principles of marketing / Philip Kotler, Gary Armstrong - 5th ed - Englewood Cliffs ; London : Prentice-Hall International, 1991 - xxiii, 711 p. : ill. ; 26 cm

Previous ed, 1989

ISBN: 0137216890

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415

Dewey Class. No.: 658.8