Brand management:
Riezebos, H. J., 1960-
Brand management: a theoretical and practical approach/ Rik Riezebos with Bas Kist and Gert Kootstra. - Harlow: Financial Times Prentice Hall, 2003. - xvi, 331 p.: ill.; 25 cm.
Includes bibliographical references (p. [297]-312) and indexes.
0273655051
Product management.
HD69.B7
Brand management: a theoretical and practical approach/ Rik Riezebos with Bas Kist and Gert Kootstra. - Harlow: Financial Times Prentice Hall, 2003. - xvi, 331 p.: ill.; 25 cm.
Includes bibliographical references (p. [297]-312) and indexes.
0273655051
Product management.
HD69.B7