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Doganis, Rigas.

Flying off course : airline economics and marketing / Rigas Doganis. - 4th ed. - London ; New York : Routledge, 2010. - xvi, 336 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780415447362 (hb) 0415447364 (hb) 9780415447379 (pb) 0415447372 (pb) 9780203863992 (eb) 0203863992 (eb)

Subjects--Topical Terms:
Aeronautics, Commercial.
Aeronautics, Commercial--Marketing.
Airlines.
Airlines--Marketing.

LC Class. No.: HE9780