Introduction to e-commerce /
Rayport, Jeffrey F.
Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - 2nd ed. - Boston : McGraw-Hill Irwin MarketspaceU, 2004. - xxvii, 516 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index.
0072553472 0071232664
Electronic commerce.
HF5548.32
Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - 2nd ed. - Boston : McGraw-Hill Irwin MarketspaceU, 2004. - xxvii, 516 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index.
0072553472 0071232664
Electronic commerce.
HF5548.32