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Eyal, Nir.

Hooked: how to build habit-forming products/ How to build habit-forming products. Nir Eyal, Ryan Hoover. - England: Penguin books, 2014. - 242 p.: ill.; 21 cm.

Includes bibliographical references (p. 225-242).

ISBN: 9780241184837

Subjects--Topical Terms:
New products.
Consumer behavior.
Consumers' preferences.

LC Class. No.: HF5415.153