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Influencing brand awareness through social media and electronic word of mouth (E-WOM) /

Tabrizi, Pegah Sadat Aminzadeh.

Influencing brand awareness through social media and electronic word of mouth (E-WOM) / Pegah Sadat Aminzadeh Tabrizi ; thesis supervisor Assist. Prof. Dr. Ahmet Ertugan. - Nicosia : Near East University, 2019. - 65 p. ; 30 cm.

Thesis (Master)

Includes bibliographic references.

Text in English ; abstract in English and Turkish.

Subjects--Corporate Names:
Near East University--Dissertations

Subjects--Topical Terms:
Marketing
Selling
Social Media --Marketing

LC Class. No.: HF5415