APA

Keegan W. J., . (2002). Global marketing management. New York: Prentice.

Chicago

Keegan Warren J, . 2002. Global marketing management. New York: Prentice.

Harvard

Keegan W. J., . (2002). Global marketing management. New York: Prentice.

MLA

Keegan Warren J, . Global marketing management. New York: Prentice. 2002.