Normal görünüm MARC görünümü ISBD görünümü

The impact of culture as a major determinatnt for marketing strategy implementation on multinational telecommunication companies in Nigeria over the past decade :

Ebor, Enomen Efe.

The impact of culture as a major determinatnt for marketing strategy implementation on multinational telecommunication companies in Nigeria over the past decade : (a study of MTN and AIRTEL) / Enomen Efe Ebor ; thesis supervisor Assoc. Prof. Dr. Mustafa Menekay. - Nicosia : Near East University, 2020. - 75 p. ; 28 cm.

Thesis (Master)

Includes bibliographic references.

Text in English ; abstract in Turkish and English.

Subjects--Corporate Names:
Near East University--Dissertations

Subjects--Topical Terms:
Globalization
Marketing
Culture

LC Class. No.: HF5415