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Posner, Harriet,

Marketing fashion : strategy, branding and promotion / Harriet Posner. - Second edition. - London: , Laurence King Publishing 2011. - 240 pages : color illustrations ; 26 cm.

Includes bibliographical references and index.

ISBN: 9781780675664 (pbk.) 1780675666 (pbk.)

Subjects--Topical Terms:
Fashion merchandising.
Clothing trade.
Branding (Marketing)
Advertising--Fashion.

LC Class. No.: HD9940.A2

Dewey Class. No.: 391.00688