Computer applications for consumer behavior in marketing strategy /
Howard, John A.
Computer applications for consumer behavior in marketing strategy / John A. Howard. - Englewood Cliffs, NJ : Prentice Hall, c1988. - iii, 212 p. : ill. ; 24 cm.
0131697315
Marketing research--Computer programs.
Marketing--Case studies.
HF5415.2
658.8/342/0285
Computer applications for consumer behavior in marketing strategy / John A. Howard. - Englewood Cliffs, NJ : Prentice Hall, c1988. - iii, 212 p. : ill. ; 24 cm.
0131697315
Marketing research--Computer programs.
Marketing--Case studies.
HF5415.2
658.8/342/0285