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Computer applications for consumer behavior in marketing strategy /

Howard, John A.

Computer applications for consumer behavior in marketing strategy / John A. Howard. - Englewood Cliffs, NJ : Prentice Hall, c1988. - iii, 212 p. : ill. ; 24 cm.

0131697315


Marketing research--Computer programs.
Marketing--Case studies.

HF5415.2

658.8/342/0285