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The business strategy game

Thompson, Arthur A., 1940-

The business strategy game created by Arthur A. Thompson, Jr., Gregory J. Stappenbeck. - 4th ed., Version 4.0a. - Chicago : Irwin, c1997. - 2 computer disks ; 3 1/2 in. + 1 player's manual (iv, 115 p.)

Title from disk label. Contains 1 company program disk and 1 company data disk.

A business simulation involving the athletic footware industry. Students are required to devise five-year strategic plans, financial projections, and assess the revenue-cost profit consequences of alternative strategic actions.


System requirements: PC with 66 MHz 486DX2 processor; 8MB RAM; Windows 3.1 or Windows 95; one high-density 3 1/2 in. floppy disk drive; 6MB free file storage space on the fixed disk drive; printer access.

0256255970 (disks) 0256242453 (manual)


Corporations--Finance--Computer simulation--Software.
Industrial management--Computer simulation--Software.

HG4012.5