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The fundamentals and practice of marketing /

Wilmshurst, John.

The fundamentals and practice of marketing / John Wilmshurst. - 2nd ed - Oxford : Butterworth-Heinemann, 1994. - vii, 239 p ; 23 cm - The Marketing series .

First published: 1984. Previous ed.: 1978 Published on behalf of the Chartered Institute of Marketing and the CAM Foundation

Includes bibliographical references and index

ISBN: 0750604336

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415