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The impact of relationship marketing on customer loyalty in the banking sector of Rwanda /

Mukunzi, Cedrick.

The impact of relationship marketing on customer loyalty in the banking sector of Rwanda / Cedrick Mukunzi ; thesis supervisor: Dr. Laith Tashtoush. - Nicosia : Near East University, 2022. - 86 p. ; 30 cm.

Thesis (Master)

Includes bibliographical references.

Text in English.

Subjects--Corporate Names:
Near East University--Dissertation

Subjects--Topical Terms:
Banks and banking--Rwanda.
Institute of Graduate Studies--International Business--Near East University--Cyprus

LC Class. No.: HG3395.A8