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Assael, Henry.

Marketing / Henry Assael. - Forth Worth : Dryden Press, c1998. - 1 v. (various pagings) : col. ill. ; 28 cm. - The Dryden Press series in marketing .

"Portions of this work were published in previous editions"--T.p. verso.

Includes bibliographical references and indexes.

ISBN: 0030248116

LCCN: 97074497

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415