Yakın Doğu Üniversitesi
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The Impact of Influencer Marketıng on Purchase Intentıon /

Samuelmedoye, Abiodun.

The Impact of Influencer Marketıng on Purchase Intentıon / Abiodun Samuelmedoye ; thesis supervisor : Asst. Prof. Dr. Özlem Ercantan. - Nicosia : Near East University, 2025. - 74 pages ; 30 cm.

Thesis (Master)

Includes bibliographical references.


Text in English


Near East University--Dissertation


Institute of Graduate Studies--Department of Business Administration--Near East University
Lisansüstü Eğitim Enstitüsü--İşletme Bölümü--Yakın Doğu Üniversitesi
Influencer Marketing--Influencer Credibility
Influencer Information Quality
Follower-Influencer Emotional Attachment
Purchase Intentions

--Sierra Leone

HF5415