The Impact of Influencer Marketıng on Purchase Intentıon /
Samuelmedoye, Abiodun.
The Impact of Influencer Marketıng on Purchase Intentıon / Abiodun Samuelmedoye ; thesis supervisor : Asst. Prof. Dr. Özlem Ercantan. - Nicosia : Near East University, 2025. - 74 pages ; 30 cm.
Thesis (Master)
Includes bibliographical references.
Text in English
Near East University--Dissertation
Institute of Graduate Studies--Department of Business Administration--Near East University
Lisansüstü Eğitim Enstitüsü--İşletme Bölümü--Yakın Doğu Üniversitesi
Influencer Marketing--Influencer Credibility
Influencer Information Quality
Follower-Influencer Emotional Attachment
Purchase Intentions
--Sierra Leone
HF5415
The Impact of Influencer Marketıng on Purchase Intentıon / Abiodun Samuelmedoye ; thesis supervisor : Asst. Prof. Dr. Özlem Ercantan. - Nicosia : Near East University, 2025. - 74 pages ; 30 cm.
Thesis (Master)
Includes bibliographical references.
Text in English
Near East University--Dissertation
Institute of Graduate Studies--Department of Business Administration--Near East University
Lisansüstü Eğitim Enstitüsü--İşletme Bölümü--Yakın Doğu Üniversitesi
Influencer Marketing--Influencer Credibility
Influencer Information Quality
Follower-Influencer Emotional Attachment
Purchase Intentions
--Sierra Leone
HF5415