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Gronstedt, Anders.

The customer century : lessons from world class companies in integrated marketing and communications / Anders Gronstedt. - New York : Routledge, 2000. - xiii, 238 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0415921996 (cloth)

LCCN: 99035001

Subjects--Topical Terms:
Communication in management
Consumer satisfaction
Marketing
Business communication--Case studies

LC Class. No.: HF5718

Dewey Class. No.: 658.4/5