Marketing for hospitality and tourism /
Kotler, Philip, 1931-
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, c2003. - xvii, 893 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
0130996114
2002002217
Tourism
Hospitality industry--Marketing
TX911.3.M3
647.94/068/8
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, c2003. - xvii, 893 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
0130996114
2002002217
Tourism
Hospitality industry--Marketing
TX911.3.M3
647.94/068/8