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Guiltinan, Joseph P.

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 5th ed. - New York : McGraw-Hill, c1994. - xvi, 480 p. : col. ill. ; 24 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and index.

ISBN: 0070489718 (alk. paper) : $48.95

LCCN: 93022754

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13

Dewey Class. No.: 658.8