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Assael, Henry.

Marketing : principles & strategy / Henry Assael. - 2nd ed. - Forth Worth : Dryden Press, c1993. - 1 v. (various pagings) : col. ill. ; 26 cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

ISBN: 0030767083

LCCN: 92070670

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415

Dewey Class. No.: 658.8/02