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Burns, Alvin C.

Marketing research / Alvin C. Burns, Ronald F. Bush. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c1998. - 1 v. (various pagings) : ill. (some col.) ; 26 cm. + 1 computer laser optical disc (4 3/4 in.)

Includes bibliographical references and index.


System requirements for accompanying computer disc: Windows 95, Windows NT 3.51 or higher.

ISBN: 0138966060

LCCN: 97036415

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2

Dewey Class. No.: 658.8/3