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Usunier, Jean-Claude.

International marketing : a cultural approach / Jean-Claude Usunier. - \New York ; London : Prentice Hall, 1993. - \xii,494p.

\Includes bibliographical references and index.

ISBN: \0131945807 (pbk) :

LCCN: \92033999

Nat. Bib. No.: \GB9423594 bnb

Subjects--Topical Terms:
Intercultural communication
International business enterprises
Export marketing--Social aspects

Subjects--Index Terms: International marketing

LC Class. No.: HF

Dewey Class. No.: 658.848