Marketing management :
Guiltinan, Joseph P.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 4th ed. - New York : McGraw-Hill, c1991. - xvii, 449 p. : col. ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070489424 : $42.00
90023270
Marketing--Management
HF5415.13
658.8
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 4th ed. - New York : McGraw-Hill, c1991. - xvii, 449 p. : col. ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070489424 : $42.00
90023270
Marketing--Management
HF5415.13
658.8