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Riffe, Daniel.

Analyzing media messages : Using quantitative contents analysis in research / Daniel Riffe , Stephen Lacy , Frederick G.Fico - Mahwah, N.J. : Lawrence Erlbaum, 2005. - x, 242 p. : ill. ; 24 cm. - LEA communication series .

Includes bibliographical references (p. 219-232) and indexes.

ISBN: 0805852980

Subjects--Topical Terms:
Mass media--Statistical methods
Mass media--Methodology--Research
Content analysis Communication

LC Class. No.: P93