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Marketing :

Kotler, Philip, 1931-

Marketing : an introduction / Philip Kotler, Gary Armstrong. - third edition. - Upper Saddle River, N.J. : Prentice Hall, 1997. - xxiv, 632 p.: ill. ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 013562794X

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415

Dewey Class. No.: 658.8