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Global marketing management :

Toyne, Brian.

Global marketing management : a strategic perspective / Toyne, Brian. - 2nd ed. - Boston : Allyn and Bacon, 1993. - xxvi, 734 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0205141374

Subjects--Topical Terms:
Export marketing
International business enterprises--Management

LC Class. No.: HF1416

Dewey Class. No.: 658.8/4