Principles of marketing /
Kotler, Philip, 1931-
Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed. - Upper Saddle River, NJ : Pearson Education International, 2004. - xxix, 661, [76] p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and indexes.
0131212761 international ed.
Marketing
HF5415
658.8
Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed. - Upper Saddle River, NJ : Pearson Education International, 2004. - xxix, 661, [76] p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and indexes.
0131212761 international ed.
Marketing
HF5415
658.8