Consumer behavior : (Kayıt no. 169867)
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| 000 -LEADER | |
|---|---|
| fixed length control field | naa a22 7ar4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | Consumer behavior : building marketing strategy |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073261548 (book & CD-ROM) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.33.U6 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20071003094529.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071003t xxu||||| |||| 00| 0 tu d |
| 001 - CONTROL NUMBER | |
| control field | 192237 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior : |
| Remainder of title | building marketing strategy / |
| Statement of responsibility, etc. | Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 790 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | United States |
| 9 (RLIN) | 421821 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market surveys |
| Geographic subdivision | United States |
| 9 (RLIN) | 348014 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Form subdivision | Case studies |
| Geographic subdivision | United States |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 150117 |
| Personal name | Hawkins, Del I. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh David L |
| 9 (RLIN) | 348015 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Best Roger J |
| 9 (RLIN) | 348016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 1000029 |
| Call number prefix | HF000541533U6C6532007 |
| -- | 000019 |
| Koha item type | Book |
| Total checkouts | Full call number | Barcode | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|
| HF5415.33.U6 C653 2007 | 4657065194 | Book | NEU Grand Library | NEU Grand Library | General Collection | |||||
| HF5415.33.U6 C653 2007 | 4658686192 | Book | NEU Grand Library | NEU Grand Library | General Collection | |||||
| HF5415.33.U6 C653 2007 | 4653829174 | CD-Rom | NEU Grand Library | NEU Grand Library | General Collection |