Leveraging Japan : (Kayıt no. 188047)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01930cam a2200361 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990810s2000 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 078794663X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NEU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.12.J3 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/0095 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 432664 |
| Personal name | Fields, George. |
| 245 10 - TITLE STATEMENT | |
| Title | Leveraging Japan : |
| Remainder of title | marketing to the new Asia / |
| Statement of responsibility, etc. | George Fields, Hotaka Katahira, Jerry Wind with Robert E. Gunther. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco : |
| Name of publisher, distributor, etc. | Jossey-Bass, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 328 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Jossey-Bass business & management series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 295-311) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The fourth rush -- From shoji screen to sheet glass-forces shaping the Japanese market -- The Japanese gateway to Asia -- Strategies for entering Japan and Asia -- From "tap water" marketing to tapping markets -- From power to finesse-segmentation, positioning, and branding -- Starting with the customer-developing products and services -- The discovery of value--pricing and promotion -- Good-bye to greetings-new rules of communications, advertising, and public relations -- The rise of cybermarketing -- Breaking the labyrinth-new rules of distribution -- Beyond bowing-new rules of customer satisfaction and value creation -- New rules of marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | Japan |
| 9 (RLIN) | 417171 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | Asia |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| Geographic subdivision | Japan |
| General subdivision | Attitudes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| Geographic subdivision | Asia |
| General subdivision | Attitudes |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Katahira, Hotaka. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wind Yoram |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 1000034 |
| Total checkouts | Full call number | Barcode | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|
| HF5415.12.J3 F54 2000 | 4976699999 | Book | NEU Grand Library | NEU Grand Library | General Collection |