Marketing management : (Kayıt no. 245626)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00987cam a2200277 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 790807s1980 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0876206062 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/00973 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | cases and readings / |
| Statement of responsibility, etc. | edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Santa Monica, Calif. : |
| Name of publisher, distributor, etc. | Goodyear Pub. Co., |
| Date of publication, distribution, etc. | 1980. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 498 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | United States |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | United States |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tootelian, Dennis H. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gaedeke, Ralph M. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thompson, Leete A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 1000025 |
| Total checkouts | Full call number | Barcode | Koha item type | Public note | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| HF5415.13 .M3526 1980 | 6473359830 | Book | Gifted by: Çağrı Taşer Yavuz | University of Kyrenia Grand Library | University of Kyrenia Grand Library | University Of Kyrenia |