Bütünleşik reklam, tutundurma ve pazarlama İletişimi =.. (Kayıt no. 295937)

MARC ayrıntıları
000 -LEADER
fixed length control field	naa a22 7ar4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210304153644.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	210304t xxu\|\|\|\|\| \|\|\|\| 00\| 0 tu d
001 - CONTROL NUMBER
control field	319474
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9786053203971
040 ## - CATALOGING SOURCE
Original cataloging agency	NEU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	tur.
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.123C56
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN)	198119
Personal name	Clow, Kenneth E.
245 ## - TITLE STATEMENT
Title	Bütünleşik reklam, tutundurma ve pazarlama İletişimi =..
Remainder of title	Integrated advertising, promotion, and marketing communications/
Statement of responsibility, etc.	Kenneth E.. Clow ; Donald Baack ; ed. R. Gülay Öztürk
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Ankara :
Name of publisher, distributor, etc.	Nobel Akademik Yayıncılık,
Date of publication, distribution, etc.	2016.
300 ## - PHYSICAL DESCRIPTION
Extent	476p. ;
Dimensions	27 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	118712
Topical term or geographic name entry element	Communication in marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
--	1000026
Call number prefix	HF5415.123C56B882016
Koha item type	Book

Mevcut
Total checkouts	Full call number	Barcode	Koha item type	Lost status	Damaged status	Not for loan	Withdrawn status	Home library	Current library	Shelving location
	HF5415.123C56 .B88 2016	7324554644	Book					Yeniboğaziçi Grand Library	Yeniboğaziçi Grand Library	General Collection