Customer equity : (Kayıt no. 309141)
[ düz görünüm ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01248cam a22003014a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20011005151939.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 001228s2001 maua b 001 0 eng |
| 001 - CONTROL NUMBER | |
| control field | 332902 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0875847641 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.55 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/12 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blattberg, Robert C., |
| Dates associated with a name | 1942- |
| 245 10 - TITLE STATEMENT | |
| Title | Customer equity : |
| Remainder of title | building and managing relationships as valuable assets / |
| Statement of responsibility, etc. | Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Harvard Business School Press, |
| Date of publication, distribution, etc. | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 228 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer loyalty. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Getz, Gary, |
| Dates associated with a name | 1955- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Jacquelyn S., |
| Dates associated with a name | 1969- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 1000012 |
| Call number prefix | HF000541555B5852001 |
| Koha item type | Book |
| Total checkouts | Full call number | Barcode | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|
| HF5415.55 .B585 2001 | 7271705791 | Book | Yeniboğaziçi Grand Library | Yeniboğaziçi Grand Library | General Collection |