Key marketing concepts / (Kayıt no. 341950)

MARC ayrıntıları
000 -LEADER
fixed length control field	00612cam a2200217 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	500101s1995 enk 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0333645634
040 ## - CATALOGING SOURCE
Original cataloging agency	NEU
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Meldrum, Mike.
245 10 - TITLE STATEMENT
Title	Key marketing concepts /
Statement of responsibility, etc.	Mike Meldrum and Malcolm McDonald
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Basingstoke :
Name of publisher, distributor, etc.	Macmillan,
Date of publication, distribution, etc.	1995.
300 ## - PHYSICAL DESCRIPTION
Extent	xi, 246 p ;
Dimensions	23 cm
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	McDonald, Malcolm.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
--	1000021
--	000002

Mevcut
Total checkouts	Full call number	Barcode	Koha item type	Lost status	Damaged status	Not for loan	Withdrawn status	Home library	Current library	Shelving location
	HF5415 .M45 1995	8589711709	Book					NEU Grand Library	NEU Grand Library	General Collection