Normal görünüm MARC görünümü ISBD görünümü

Marketing research : (Kayıt no. 452)

MARC ayrıntıları
000 -LEADER
fixed length control field	naa a22 7ar4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20020907203944.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	051010\| d
001 - CONTROL NUMBER
control field	488
040 ## - CATALOGING SOURCE
Original cataloging agency	NEU
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	95022571
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0079122523 (alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.2
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition information	20
Classification number	658.8/3
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN)	150032
Personal name	Kinnear, Thomas C.,
Dates associated with a name	1943-
245 10 - TITLE STATEMENT
Title	Marketing research :
Remainder of title	an applied approach /
Statement of responsibility, etc.	Thomas C. Kinnear, James R. Taylor.
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	c1996.
300 ## - PHYSICAL DESCRIPTION
Extent	xxii, 888 p. :
Other physical details	ill. (some col.), maps ;
Dimensions	24 cm. +
Accompanying material	1 computer disk (3 1/2 in.)
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and indexes.
538 ## - SYSTEM DETAILS NOTE
System details note	System requirements for accompanying computer disk: IBM and compatible computers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research
9 (RLIN)	364726
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management
9 (RLIN)	142356
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	150033
Personal name	Taylor, James R.
Dates associated with a name	1938-
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Table of contents
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/toc/mh022/95022571.html">http://www.loc.gov/catdir/toc/mh022/95022571.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Publisher description
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/description/mh022/95022571.html">http://www.loc.gov/catdir/description/mh022/95022571.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Call number prefix	HF00054152K531996
--	000003
Koha item type	Book

Mevcut
Full call number	Barcode	Koha item type	Home library	Current library	Shelving location
HF5415.2 .K53 1996	1110348466	Book	NEU Grand Library	NEU Grand Library	General Collection
HF5415.2 .K53 1996	1647434135	Book	NEU Grand Library	NEU Grand Library	General Collection
HF5415.2 .K53 1996	7439316722	Book	Yeniboğaziçi Grand Library	Yeniboğaziçi Grand Library	General Collection