Marketing management : (Kayıt no. 77745)

MARC ayrıntıları
000 -LEADER
fixed length control field	naa a22 7ar4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20061206113119.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	060323\| d
001 - CONTROL NUMBER
control field	91851
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0137244851
040 ## - CATALOGING SOURCE
Original cataloging agency	NEU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.13
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN)	150096
Personal name	Kotler, Philip,
Dates associated with a name	1931-
245 10 - TITLE STATEMENT
Title	Marketing management :
Remainder of title	Analysis, planning, implementation, and control /
Statement of responsibility, etc.	Philip Kotler.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc.	1994.
Place of publication, distribution, etc.	New Jersey:
Name of publisher, distributor, etc.	Prentice Hall,
300 ## - PHYSICAL DESCRIPTION
Extent	351 p. :
Other physical details	graphic ;
Dimensions	28 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Management
9 (RLIN)	364747
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Call number prefix	HF000541513K681994
--	1000036
Koha item type	Book

Mevcut
Total checkouts	Barcode	Koha item type	Lost status	Damaged status	Not for loan	Withdrawn status	Home library	Current library	Shelving location
	2562039467	Book					University of Kyrenia Grand Library	University of Kyrenia Grand Library	General Collection