Marketing communications : (Kayıt no. 87126)
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| 000 -LEADER | |
|---|---|
| fixed length control field | naa a22 7ar4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060801s xxu||||| |||| 00| 0 ||| d |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20041109104330.0 |
| 001 - CONTROL NUMBER | |
| control field | 102070 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | DLC |
| Original cataloging agency | NEU |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749442654 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith P R |
| Dates associated with a name | 1957 |
| 9 (RLIN) | 229917 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | an integrated approach / |
| Statement of responsibility, etc. | P R Smith & Jonathan Taylor. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Sterling, VA : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 696 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 9 (RLIN) | 364848 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor Jonathan |
| Dates associated with a name | 1956 |
| 9 (RLIN) | 229918 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0416/2004006939.html">http://www.loc.gov/catdir/toc/ecip0416/2004006939.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Call number prefix | HF0005415123S652004 |
| -- | 000003 |
| Koha item type | Book |
| Total checkouts | Full call number | Barcode | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|
| HF5415.123 .S65 2004 | 2629058537 | Book | NEU Grand Library | NEU Grand Library | General Collection |