Marketing research : (Kayıt no. 882)
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| 000 -LEADER | |
|---|---|
| fixed length control field | naa a22 7ar4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 19900809065853.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050609| d |
| 001 - CONTROL NUMBER | |
| control field | 926 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NEU |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 86020844 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070347484 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition information | 19 |
| Classification number | 658.8/3 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 150032 |
| Personal name | Kinnear, Thomas C., |
| Dates associated with a name | 1943- |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an applied approach / |
| Statement of responsibility, etc. | Thomas C. Kinnear, James R. Taylor. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 718 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 25 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 9 (RLIN) | 364726 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 142356 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 150033 |
| Personal name | Taylor, James R. |
| Dates associated with a name | 1938- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Call number prefix | HF00054152K531987 |
| -- | 000001 |
| Koha item type | Book |
| Total checkouts | Full call number | Barcode | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|
| HF5415.2 .K53 1987 | 1115444535 | Book | NEU Grand Library | NEU Grand Library | General Collection |