Competitive intelligence for the competitive edge / Alan Dutka.
Materyal türü:
MetinYayın ayrıntıları:Lincolnwood, Ill. : NTC Business Books, 1999.Tanım: xi, 320 p. : ill. ; 24 cmISBN: - 0844202932
- 658.4/7
- HD38.7
İçindekiler:
1. Competitive Intelligence in a New Competitive Environment -- 2. Competitive Intelligence in a Marketing Research Context -- 3. Integrating Competitive Intelligence and Customer Satisfaction Research -- 4. Competitive Benchmarking -- 5. Analyzing Text Data to Gain a Competitive Advantage -- 6. Competitive Intelligence in a Strategic Environment -- 7. Reacting to an Unexpected Event -- 8. Competitive Intelligence as a Multifaceted Process -- 9. Competitive Intelligence from a Global Perspective -- 10. Counterintelligence: The Other Side of the Competitive Intelligence Coin.
| Materyal türü | Geçerli Kütüphane | Yer numarası | Durum | Barkod | |
|---|---|---|---|---|---|
| Book | NEU Grand Library General Collection | HD38.7 .D87 1999 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | 4696584803 |
Includes bibliographical references (p. 309-312) and index.
1. Competitive Intelligence in a New Competitive Environment -- 2. Competitive Intelligence in a Marketing Research Context -- 3. Integrating Competitive Intelligence and Customer Satisfaction Research -- 4. Competitive Benchmarking -- 5. Analyzing Text Data to Gain a Competitive Advantage -- 6. Competitive Intelligence in a Strategic Environment -- 7. Reacting to an Unexpected Event -- 8. Competitive Intelligence as a Multifaceted Process -- 9. Competitive Intelligence from a Global Perspective -- 10. Counterintelligence: The Other Side of the Competitive Intelligence Coin.
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