Casino management : a strategic approach / Kathryn Hashimoto.
Materyal türü:
MetinYayın ayrıntıları:Upper Saddle River, N.J. : Pearson Prentice Hall, c2008.Tanım: xix, 411 p. : ill. ; 24 cmISBN: - 9780131926721
- 0131926721
- 795.068
- HV6711
| Materyal türü | Geçerli Kütüphane | Yer numarası | Durum | Notlar | Barkod | |
|---|---|---|---|---|---|---|
| Book | University of Kyrenia Grand Library University Of Kyrenia | HV6711 .H376 2008 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | Gifted by: Saydam Berberoğlu ve Kardeşi Ltd. | 6474019322 | |
| Book | University of Kyrenia Grand Library University Of Kyrenia | HV6711 .H376 2008 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | Gifted by: Saydam Berberoğlu ve Kardeşi Ltd. | 6478348326 | |
| Book | University of Kyrenia Grand Library University Of Kyrenia | HV6711 .H376 2008 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | Gifted by: Saydam Berberoğlu | 7344348478 | |
| Book | University of Kyrenia Grand Library General Collection | HV6711 .H376 2008 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | 7338524742 |
Includes bibliographical references and index.
Pt. 1 Introduction -- Ch. 1 A Preliminary Exploration -- Pt. 2 External Environments -- Ch. 2 Economic Environments -- Vignette: Crisis Management for Casinos - A Test Case -- Ch. 3 Social Environments -- Vignette: Crisis Management for Casinos - A Test Case -- Ch. 4 Casino Management and Politics -- Vignette: Crisis Management for Casinos - A Test Case -- Ch. 5 Legal Environments -- Vignette: The European Casino: The Way Things Were Meant to Be? -- Pt. 3 External Environmental Influences -- Ch. 6 Consumer Behavior -- Vignette: Korea -- Ch. 7 Development of Corporate Culture and Technology -- Ch. 8 Historical Development Reflects the Changing Competitive Environment -- Vignette: The Impact of Native American Gaming -- Pt. 4 Internal Control -- Ch. 9 Product: Games and Statistics -- Vignette: Pachinko in Japan -- Ch. 10 Product: Organization -- Vignette: Interview with Thomas Kelly, Casino Surveillance Technician -- Ch. 11 Pricing: Revenue Control -- Ch. 12 Pricing: Comps and Credit -- Ch. 13 Location and Transportation -- Ch. 14 Promotions -- Vignette: An Early Harrah's Advertising Campaign: Harrah's Entertainment Treasure Hunt Promotion -- Pt. 5 Future.
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