Includes index.

Why seductive interactions? -- Why aesthetics? -- Are you easily understood? -- Are you attractive? -- who do you remind people of? -- When aesthetics aren't attractive -- The power of faces -- Are you fun to be around? -- Are you unpredictable? -- Are you stimulating? -- Are you mysterious? -- Can people express themselves around you? -- Small first steps -- coming on too strong (and how not to) -- Attracting attention -- The path of least resistance -- The influence of words -- An eye for details -- Real world games -- A challenge worth pursuing -- Making things difficult -- How are we doing? -- What's the prize? -- Let's get serious -- Only beginning.

Provides information on creating an effective Web site based on the stages of seduction and looks at the motivations of the site's users.