Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Materyal türü:
MetinDil: İngilizce Yayın ayrıntıları:England : Pearson Education Limited, 2016.Baskı: Seventh editionTanım: pages cm. 741 p. : illustrations. ; 27 cmISBN: - 9781292016627
- 650.072
- HD30.4
| Materyal türü | Geçerli Kütüphane | Yer numarası | Durum | Notlar | Barkod | |
|---|---|---|---|---|---|---|
| Book | NEU Grand Library General Collection | HD30.4 .S28 2016 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | 6659027407 | ||
| Book | NEU Grand Library General Collection | HD30.4 .S28 2016 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | Gifted by: Anna Günsel | 8723022026 |
Revised edition of Research methods for business students, 2012.
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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