Churchill, Gilbert A. <br/><br/>
Basic marketing research / 
Gilbert A. Churchill, Jr. 
 - Chicago :  Dryden Press,  [1987], 1988. 
 - xvii, 765 p. :  ill. ;  27 cm. 
 - Dryden Press series in marketing .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0030072786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2 
<br/><br/><label>Dewey Class. No.: </label>658.8/3